Rigorous observation, research, curiosity, style, function, and methodology combined with art, photography, and design, to create unique solutions, able to convey new messages and different functions.
In collaboration with great teams, I help with design-related challenges, big or small, maintaining the integrity and consistency of the visual identity system across the full end-to-end customer journey. While working, I keep users’ goals in mind, but also business requirements, tech limits, and market trends.
I interlace a cross-disciplinary approach with analytical rigor on projects ranging from branding, creative strategy, and digital design, to concept development.
Services
| Strategy | Branding | Digital |
|---|---|---|
| • RESEARCH & INSIGHTS • CUSTOMER JOURNEY MAPPING • TARGET AUDIENCE & SEGMENTATION • BRAND NARRATIVE & MESSAGING |
• VISUAL IDENTITY • TONE OF VOICE & FOUNDATIONAL COPY • BRAND BOOKS & GUIDELINES • PACKAGING |
• DESIGN • UX & UI • CUSTOM APPS • DESIGN SYSTEMS |
Projects
| Category | Project | Year |
|---|---|---|
| Digital |  |
2023 |
| Strategy |  |
2023 |
| Digital |  |
2022 |
| Strategy |  |
2022 |
| Digital |  |
2021 |
| Digital |  |
2021 |
| Digital |  |
2020 |
| Digital |  |
2020 |
| Digital |  |
2020 |
| Personal |  |
2019 |
| Branding |  |
2019 |
| Visual Design |  |
2019 |
| Branding |  |
2018 |
| Branding |  |
2018 |
| Branding |  |
2018 |
| Digital |  |
2017 |
| Branding |  |
2016 |
| Strategy |  |
2016 |
| Digital |  |
2015 |
| Branding |  |
2015 |
| Visual Design |  |
2015 |
| Branding |  |
2015 |
| Branding |  |
2014 |
| Visual Design |  |
2014 |
| Digital |  |
2014 |
| Branding |  |
2014 |
| Branding |  |
2014 |
| Digital |  |
2014 |
| Digital |  |
2014 |
| Strategy |  |
2013 |
| Personal |  |
2013 |
| Digital |  |
2013 |
| Digital |  |
2013 |
| Branding |  |
2013 |
| Strategy |  |
2013 |
| Visual design |  |
2012 |
| Branding |  |
2012 |