Type of work: Identity, Digital, Packaging
Type of project: Beauty
Gabriella Chieffo is a Lecce-based fragrance house founded by Gabriella Chieffo specialized in creative perfumery. All products are made with a distinct focus on craftsmanship and quality. Each fragrance is fueled by an elaborate story that is enriched with Gabriella’s inspiration from materials, childhood memories, and poetry. Her storytelling is equally as hypnotic as their unusual scents. Variazioni di Ragù is my favorite.
“Stimulate all the senses. With a smell. With a gesture, a word. I create olfactory shelters.” Gabriella Chieffo
Based on Gabriella’s elaborate stories and illustrative references for each scent, I created branding solutions for her constantly evolving scents, that would embody her eclectic and restless spirit and Her rebellious and unconventional soul.
I art directed the production of the fragrance
Acquasala, from the visual interpretation of the scent to the packaging. Inspired by the poetry Gabriella wrote creating the scent, the result was a primordial visual filled with the magic of regeneration through generation. I worked together with the photographer Gabriela Slegrova that took the shot under the water, and I realized the final image to represent the scent together with every aspect of the new product.