Type of work: Digital
Type of project: Music
Palazzina Liberty in Musica, a musical odyssey curated by the Entertainment Area of the Municipality of Milan, echoes the city’s commitment to cultural enrichment despite the uncertainties of our times. This collaborative initiative with cultural operators unfolds as a melodic tapestry, breathing life into the historical Palazzina Liberty.
“Despite the uncertainty of the historical moment, the commitment and the attention of the Municipality of Milan are renewed in confirming the musical and cultural offer dedicated to the citizens.” Filippo Del Corno, Municipality of Milan
Nestled in the rich historical context of the structure, Palazzina Liberty’s rich tapestry of musical events is now seamlessly woven into the digital realm. To address the challenge of transcending the conventional and creating a digital platform that not only showcases a diverse array of musical events but does so with modern aesthetics and an engaging design, we embarked on a journey of research and discovery.
Understanding the soul of chamber music and discerning the nuances of the audience’s taste guided our strategic direction. The goal was to craft an online space that not only serves its informative purpose but elevates the appreciation of chamber music. Collaborating with the front-end designer Daniele Giliberto, we delved into the conceptualization phase, envisioning a modern website that serves as more than a mere events calendar. It needed to be an immersive experience, embodying the spirit of Palazzina Liberty and its commitment to cultural enrichment.
In this project, I took the lead in creating a visual language that aligned seamlessly with the architecture’s historical charm. The interface design, the development of a cohesive design system, and the introduction of a color hierarchy that identified different types of musical events added layers of clarity and depth to the user experience. This not only made navigation on the site more intuitive but also allowed users to identify the type of event quickly according to their tastes and preferences.
The historical significance of the building, constructed between 1908-1911 by architect Alberto Migliorini, stood as a guiding influence throughout the design process. The building, with its large windows and elegant floral-themed decorative elements in ceramic, is a masterpiece of the Liberty style. In the ’90s, it underwent significant restoration, repurposing the structure for recreational and cultural initiatives.
Together with Daniele, we crafted a custom website that not only showcases over 140 musical appointments but also encapsulates the essence of Palazzina Liberty’s role as a musical haven for the city. The design language resonates with modernity while staying true to the venue’s historical charm.
The outcome is a modern and captivating website that not only serves its informative purpose but elevates the appreciation of chamber music. The collaborative effort with Daniele in creating a custom site has enabled a seamless blend of cultural richness with digital sophistication. Palazzina Liberty in Musica stands as a testament to our commitment to harmonizing musical experiences through modern digital design.