BIFF, Barrio’s Impact Film Festival

Type of work: IdentityType of project: Art & Culture Powered by Movieday & Teatro Edi Barrio’s, the BIFF is a festival with a high social impact. 8 weeks, 16 movies, 8 special events. The festival combines cult movies and documentaries presented directly by the directors and it takes place in a historic youth centre in


Type of work: Strategy, Identity, DigitalType of project: Art & Culture Movieday gives individuals and organizations a way to host movie screenings in local theaters and more, all over Italy. “Changing the distribution model for movies is a big challenge for a startup. Movieday is the online platform for the digital transformation of the movies

Allelica, personal genomic health

Type of work: Identity, DigitalType of project: Health Allelica is a start-up based in Rome that develops algorithms and DNA tests to identify disease predisposition. “Genomics and polygenic risk score meet personal nutrition for the first time.” Giordano Bottà, CEO Allelica I was chosen to head up the rebranding of the company to launch the

Arthewall, curated art collection for your walls

Type of work: Strategy, Identity, DigitalType of project: Music Arthewall was a marketplace that provided art advice to interior designers, architects, and whoever needs to decorate a wall with art. It was a place of research and promotion of international emerging artists brimming with talent and creativity. It was the evolution of Glossom, a platform

Gabriella Chieffo

Type of work: Identity, Digital, PackagingType of project: Beauty Gabriella Chieffo is a Lecce-based fragrance house founded by Gabriella Chieffo specialized in creative perfumery. All products are made with a distinct focus on craftsmanship and quality. Each fragrance is fueled by an elaborate story that is enriched with Gabriella’s inspiration from materials, childhood memories, and

Moodfix, the music treat

Type of work: Strategy, Identity, DigitalType of project: Music MoodFix is a product launched by Stereomood (the streaming music service that offers curated playlists of independent music based on a user’ mood), that harnesses the innate power of music as medicine. Users may purchase a bundle of two playlists that act as an antidote to

MoodO’Clock, the emotional alarm

Type of work: Strategy, Identity, DigitalType of project: Music MoodO’Clock is the emotional alarm that sets your morning mood. The app helped influence the entire turn out of the day with the right music, powered by Stereomood. “This is great. I always wake up to this alarm. I am a heavy sleeper, this one is

Stereomood, the emotional internet radio

Type of work: Strategy, Identity, DigitalType of project: Music In 2009 I co-founded Stereomood, a streaming service that plays music according to your mood. In 2011 we were attracting over 1M unique users per month and we raised €700K from Italian investors with the chance to emerge from the world crowded music scene. Stereomood had

Lavinia Turra, contemporary tailoring

Type of work: IdentityType of project: Fashion Laviniaturra is an Italian fashion brand formed in 2012. A fashion brand for women who express refinement, strength, beauty, uniqueness. “I love to dress smart women.” Lavinia Turra Eclectic designer, with a humanistic background, also characterized by strong pictorial experiences, she intends to create special products, but not