With a passion for aesthetics, clarity, and authenticity, I help pioneering brands shape experiences that are both meaningful and memorable. My work sits at the intersection of product, brand, and strategy, crafting solutions that blend beauty with purpose and deliver impact across the entire user journey.
Curiosity drives my process. I believe great design emerges from broad knowledge: understanding people, markets, behaviours, technology, and culture. This holistic perspective has shaped how I build design practices, guide product vision, and support teams through complex creative and product challenges.
Entrepreneurial journey
Fueled by curiosity and creativity, my journey began with a bachelor’s degree in industrial design at IED in Milan. My thesis in collaboration with Lego earned distinction on the ADI Design Index 2004 as a Young Talent. Collaborating with titans like Disney and MTV in Milan further honed my skills before co-founding Stereomood in 2008, reshaping the music industry's landscape over six transformative years.
Over the past decade, I've established myself as an independent designer, partnering with brands that value design’s impact. My multidisciplinary approach combines analytical rigor with cross-disciplinary inspiration from branding, strategy, digital design, and conceptual development.
Side life
Beyond my professional work, I share my expertise and passion for design by nurturing communities through mentorship and speaking engagements. You can find my profile on ADPlist and see me at events like Campus Party, TEDxAUEB, MAAC, Digital Economy Forum, Nonick Conference, and Creativity Festivals.
My work with Stereomood garnered the RCS Mediagroup award for digital innovation and a Webby Award honoree distinction. I'm committed to enhancing design's impact in Amsterdam's vibrant freelance, women's entrepreneurship, and startup scenes.
Entrepreneurial journey
My path began with a bachelor’s degree in Industrial Design at IED Milan. My thesis with LEGO earned a place on the ADI Design Index 2004 as Young Talent.
After working with global brands like Disney and MTV, I co-founded Stereomood in 2008, a music-tech startup that explored emotional discovery long before today’s recommendation systems became mainstream.
Leading Stereomood for six transformative years shaped me not only as a designer, but as a product thinker.
This experience embedded in me what I now call my startup DNA: comfort with ambiguity, speed, iteration, multidisciplinary decision-making, and building digital products from the ground up. These are the foundations of my product leadership today.
Over the past decade, I’ve expanded my practice as an independent designer, collaborating with companies that value thoughtful design, strategic clarity, and user-centred experiences. My multidisciplinary background, spanning product, UX/UI, branding, strategy, and concept development, enables me to connect the dots and deliver design that works at every level.
Side life
Beyond my client work, I share my experience with emerging designers and founders through mentorship and speaking engagements. You can find my profile on ADPlist and see me at events like Campus Party, TEDxAUEB, MAAC, Digital Economy Forum, Nonick Conference, and Creativity Festivals.
My work with Stereomood earned the RCS Mediagroup award for digital innovation and a Webby Award Honoree distinction. Today, I continue to contribute to Amsterdam’s freelance, startup, and women-entrepreneurship communities, supporting the next generation of creative product leaders.
Begin your journey to design excellence.
Everyday inspirations
I thrive in environments that embrace transformation and fresh perspectives. Influenced by the playful simplicity of designers like Enzo Mari, I believe the best experiences are clear, usable, and conceptually strong.
Outside of work, you’ll find me experimenting in the kitchen with my partner @boogiecultures, fermenting artisanal creations, tending to my Amsterdam jungle of plants, or discovering new music, find me on Spotify (or on Last.fm) if you prefer the old-school way.
Discover strategic guidance and hands-on design expertise. Book a complimentary 30-minute strategy session to explore how we can elevate your brand's potential.
- Unravel your current challenges
- Explore growth opportunities within your market
- Devise actionable, innovative strategies aligned with your vision
- Determine the best collaboration approach to achieve your goals
