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Fractional design
Fueled by over 15 years of experience in branding, product design, and creative strategy, I partner with startups and entrepreneurs across culture and technology to unlock their full potential.
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My approach blends practicality with imagination. I combine strategic insight, user-centered thinking, and meticulous execution to shape products and brand stories that connect with real people and create lasting impact. This isn’t just expertise. It’s a commitment to thoughtful design and meaningful growth.

Let’s explore possibilities together, push boundaries, and shape experiences that elevate your brand, your product, and the way your users interact with them.

What is it?
Flexible design leadership

Fractional design gives you the expertise of a senior design leader, without the full-time commitment. Through part-time or project-based collaboration, I bring clarity, structure, and strategic support to your brand and product initiatives.

I help teams navigate complexity with deep design knowledge, end-to-end product skills, and strong leadership. Whether defining product direction, improving workflows, or elevating your identity, I bring the expertise needed to accelerate growth and make confident design decisions.

Why Fractional Design
Designing your success

Ambitious businesses face a unique blend of challenges: scaling design, clarifying direction, improving product usability, and standing out in competitive markets. Here’s how my diverse expertise strengthens your goals:

Partnership approach

Three steps to elevate your vision

1. Insight exploration

Schedule a free intake session where we discuss your goals, challenges, and vision. This space is open, collaborative, and strategic, designed to uncover opportunities and define what truly matters. Your ideas will be heard, understood, and elevated.

2. Co-crafting your vision

Together, we’ll define a clear collaboration structure based on your goals, deliverables, and resources. Whether it’s a product redesign, brand evolution, or a new digital experience, we shape a roadmap grounded in user needs, market insights, and practical execution.

3. Launch your project

We launch on time, with intention. I guide you through a smooth rollout focused on outcomes: improved usability, stronger brand perception, user engagement, and measurable business growth. The goal is not just to deliver design, but to deliver results.
How we partner
Collaboration options

QUICK ▸ Immediate fixes for urgent needs: rapid support with fast, focused solutions

FULL ▸ Deep immersion for a defined period. I become part of your team, making decisions, shaping product direction, refining brand foundations, and implementing design strategies on a part-time basis

ONGOING ▸ Regular weekly collaboration. Flexible leadership and specialized expertise for companies that need senior design support without the cost or commitment of a full-time hire

Quick help

for immediate fixes 38%
Full immersion
for a defined period 60%
Ongoing collaboration
for specified days each week 80%
Let's talk about
your brand

Dedicated to creating design solutions that solve real-world problems, I approach every project with passion and purpose. Whether I’m shaping a long-term product vision or providing focused expertise on key initiatives, I’m here to help you design with intention, and build with impact.

© 2026 Viviele

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