Type of work: Strategy, Identity, DigitalType of project: Food Eatch, the pioneer in delivering home-quality meals on autopilot, revolutionizes the culinary landscape with the world’s most efficient and flexible solution for cooking high-quality, individually-cooked meals in production kitchens. As a lead designer, I played a pivotal role in the evolution of Eatch from its roots
TagStrategy
Eatch, everyday fresh homestyle meals
Type of work: Strategy, Identity, DigitalType of project: Food Eatch embarked on a mission to build a future where fresh, healthy food is as accessible and convenient as fast food, with the overarching goal of reshaping the food system for widespread access to affordable and nutritious meals. This ambitious vision served as the foundation for
Movieday, the first cinema marketplace
Type of work: Strategy, Identity, DigitalType of project: Art & Culture Movieday is revolutionizing the film distribution landscape, aiming to become the premier platform for movie distribution, fostering a vibrant cinematic experience for distributors, theaters, and moviegoers. The vision is to establish a fully digital supply chain, leveraging technology to reshape the film industry’s dynamics
Arthewall, curated art collection for your walls
Type of work: Strategy, Identity, DigitalType of project: Arte & Culture Arthewall was a marketplace that provided art advice to interior designers, architects, and whoever needed to decorate a wall with art. It was a place of research and promotion of international emerging artists brimming with talent and creativity. It was the evolution of Glossom,
Lina & Totonno, home fragrances
Type of work: Product, Identity, PackagingType of project: Beauty Gabriella Chieffo a distinguished fragrance house based in Lecce (Italy), joined forces with the renowned national artist, Bruno Maggio, for a unique venture into creative perfumery. This collaboration birthed a special edition of an innovative room fragrance, where art and fragrance converged in a distinctive terracotta
Laboratorio Cingoli, kitchen school
Type of work: Strategy, DigitalType of project: Food laboratorioCingoli, a culinary haven in Milan, sets out to transform enthusiasts into passionate cooks. The kitchen school, guided by Giuliano Cingoli, employs the “separation of cooking” method, a philosophy explored in detail in Giuliano’s dedicated book. The establishment not only conducts cooking classes but also offers a
Moodfix, the music treat
Type of work: Strategy, Identity, DigitalType of project: Music MoodFix is a product launched by Stereomood (the streaming music service that offers curated playlists of independent music based on a user’ mood), that harnesses the innate power of music as medicine. Users may purchase a bundle of two playlists that act as an antidote to
MoodO’Clock, the emotional alarm
Type of work: Strategy, Identity, DigitalType of project: Music MoodO’Clock is the emotional alarm that sets your morning mood. The app helped influence the entire turn out of the day with the right music, powered by Stereomood. “This is great. I always wake up to this alarm. I am a heavy sleeper, this one is
Stereomood, the emotional internet radio
Type of work: Strategy, Identity, DigitalType of project: Music In 2009 I co-founded Stereomood, a streaming service that plays music according to your mood. In 2011 we were attracting over 1M unique users per month and we raised €700K from Italian investors with the chance to emerge from the world-crowded music scene. Stereomood had a